JON PEDDIE
Dr. Jon Peddie is one of the pioneers of the graphics industry, and formed Jon Peddie Research (JPR) to provide customer intimate consulting and market forecasting services. Peddie lectures at numerous conferences on topics pertaining to graphics technology and the emerging trends in digital media technology. Recently named one of the most influential analysts, he is frequently quoted in trade and business publications, and contributes articles to numerous publications including as well as appearing on CNN and TechTV. Peddie is also the author of several books including Graphics User Interfaces and Graphics Standards (1992), High Resolution Graphics Display Systems (1994), Multimedia and Graphics Controllers (1994), a contributor to Advances in Modeling, Animation and Rendering(2002), a contributing editor of The Handbook of Visual Display Technology (2012), and a contributor to State of the Art in Computer Graphics, Visualization and Visual Analytics (2012).
Visualization, games, and immersion: do I really have to know if I’m in reality?
From Google glasses to multi-screen stereoscopic games, to CAVEs, immersion, virtual reality, augmented reality, and questionable reality have never been more accessible, more common, or more affordable.
Don’t just watch a movie – be in it!
Back in the late nineties when we were trying to prove the productivity benefits of computers I coined the phrase (which I like to refer to as Peddie’s second law) – the more you can see the more you can do. At the time I was trying to encourage the computer and display companies to build multi-monitor systems and with the volume drive down the cost of displays. The less expensive displays got the more we could have and the more we could see, and – well you get the idea. More displays, spread out horizontally not only give you a bigger working space, they stimulate your peripheral vision, and that is the first step to immersion. Alternatively, if you can’t stimulate the peripheral, then block it off with goggles, and/or a darkened room. The whole idea is to remove distractions in the simulated world from the real world. It’s better than reality, I have more information, I can function better because I have more stuff about what I’m doing and want to do – it’s an another step on the way to singularity.
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